One of the most important reasons why you should consider conducting a salary survey is to be able to pay your employees fairly. Some of the main factors as to why many employees leave an organization are that they can receive a better salary, bonus, paid time off, or other benefits at another organization
As an Employer you need to understand that in order to remain ahead of competition, you must be able to recruit and maintain top level talent within your organization and in order to remain competitive in the industry, you must offer salaries that are competitive with similar businesses in your industry, In order to do that, you need to know what those salaries are.