MARKET ACCESS

Market access in the healthcare space refers to the complex process pharma and biotech companies go through to ensure their products are available in the right market and to the right set of patients. This process includes working out the right pricing strategy and cost effectiveness across the franchise/portfolio of products, as well as getting reimbursements. Designing a unique business solution for strategizing pricing and reimbursement requires a high degree of therapy area analysis and understanding of key drivers that influence constantly evolving healthcare market